Hue Outdoor
Hue tasked us to create content for their next outdoor product range.
To manage this efficiently we bald a mirror between CGI and live-action sets, to ensure consistency and the ability to cater to the best techniques for specific use cases.
Client: Philips Hue Outdoor
Role: 3D Generalist
Year: 2019
Statistics: Multiple Video’s, Still images and Dynamic images.
CGI meets Live action
To stay consistent between CGI and Live action content, we build sets in both CGI and our physical studio.
This granted us the flexibility to swap depending on the specific technique most suited for our production.
Dynamicly ajustable images
To allow our client full control of their own marketing expression, we not only delivered still imaging and video. We also provided them with images with control of the light’s colors and intensity.
This way the client could easily adjust the images according to their own vision.
Multi department collaboration
To meet the tight deadlines, we opted to work cross department, while the CGI department was working on lookdev, the Animation & Motion graphics department was already blocking animation.
This allowed us to work quickly towards the desired end result.
SIDE PROJECTS
