Suzuki
Suzuki had the need for an new imaging for their new 2020 car models.
These new renders had to comply very tightly with the original style of imaging.
In total we made a series of two studio variations for each variation, a few environmental renders and a series of animations for commercial use.
Client: Suzuki
Role: 3D Generalist
Year: 2019
Statistics: Multiple studio and environmental renders plus video’s for six car models
First automotive experiance
Personally this was a challenging project to work on, since I had no previous experience in automotive rendering.
Fortuneally Lukkien has an extensive history in Automotive photography and CGI, so I was able to consult plenty of colleagues.
Re-use and improve on old assets
Since a few of the models had overlapping parts with the new ones, we had some previous work to pull from.
We decided to re-build all materials to bring the renders to the next level, so our studio renders would be up-to par with the modern standards again.
Updating assets in previous TVC's
Since some of the models had just minor updates we could opt in re-using previous commercials, and update the Digital twins to the new standard.
This saved us a lot of time, and made a happy client.
SIDE PROJECTS
